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The Emergence of AI-Assisted University Counseling: ES.AI

  • Arabelle Joky
  • Sep 1, 2023
  • 3 min read

Jakarta, Indonesia - Students are looking for any advantage they can get as university applications become increasingly challenging. There has been a surge in the use of artificial intelligence (AI) to assist students with their university applications in recent years.

With the rise of artificial intelligence in supporting students with their university applications, one firm provides tailored tools that can assist students with their application essays and activity list formulation.

Julia Dixon launched ES.AI, an enterprise that combines generative AI and human brilliance to help students communicate more effectively, tell fascinating stories, and achieve their goals more confidently in their university applications.

Julia was a university tutor who assisted high school seniors in getting into their desired universities. This position allowed her to create a way for assisting students in making their own stories work harder for them, resulting in more effective essays and acceptance letters. But it also made Julia aware of a significant disparity.

"College tutors and coaching services charge families hundreds of dollars an hour and aren’t accessible to most deserving students. So I leaned into the power of artificial intelligence to automate the university coaching process and create affordable, ethical, high-quality tools for all,” says Julia in an interview with The Brawijaya Times.

Julia responds that a typical error students make while applying to universities in the United States is not focusing on the student in their essays. Many students believe that their essay must be extremely sad, humorous, profound, or creative, but if university admissions officers cannot learn something special about the student and why schools should have them on their campus, it creates a significant gap between students and their dream colleges.

This problem is the main catalyst for the founding of ES.AI: the wise usage of AI for university application brainstorming and planning. ES.AI offers many tools and resources for students to use: the College Application Essay Tool; the College Class Essay Tool; the Cover Letter Tool; the Email Copy Tool; the Complete ES.AI Collection; and the College Consultation Session.

Most students use ES.AI at the start of the application process, when they have no idea what they want to write about or how to package their whole application. ES.AI tools will assist students in determining their overall app strategy, brainstorming the most effective essay themes, outlining these ideas, and editing their drafts along the process. In summary, everything a costly university coaching service would offer at a considerably lower cost and convenience, catering to students all around the world.

On that point, Julia's one piece of advice for writing a successful university application essay is to tie your passions to your planned university majors. Connect the pastime you're most passionate about, the accomplishment you're most proud of, or the adversity that helped you grow to traits universities look for in future students, such as career ambitions, leadership skills, or a positive impact you want to make in the world. The ES.AI College Admissions Tool specializes in assisting students in connecting the tales they wish to tell with the characteristics that admissions authorities seek.

The advancement of technology and social media has not only enabled people like Julia to develop an organization that uses AI to assist students during the university application process, but platforms like TikTok have also enabled Julia to sell ES.AI and find her audience amidst a chaotic algorithm. ES.AI also provides a student affiliate program through which students can earn commission by suggesting ES.AI to their friends and classmates via a variety of platforms (email blast, social media, etc.) that can serve as an internship on their activities list.

"Many of our affiliates earn money for school and boost their resumes by talking about ES.AI on their own social platforms like TikTok, Instagram, and Pinterest."

Julia announced in an interview with The Brawijaya Times that new partnerships and AI capabilities will be announced soon, and that ES.AI will be establishing their first student scholarship program. Students can begin applying for the Weber Shandwick + ES.AI scholarship this month, which is not based on merit and instead seeks students who are passionate about using technology to create a more accessible, inclusive world.

Our society's constant modifications and activities toward the use of technology will only expand from here. ES.AI is a powerful response and act that demonstrates how the rise of AI may assist students with their university applications and how society can remain imaginative and resourceful in a world of technological breakthroughs and access to the internet.

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© 2023 by The Brawijaya Times.

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